#FASHION DESIGN #KNITWEAR DESIGN #REMAKE
Jelly Muscle, translated into Chinese as "果冻力" (Guo Dong Li), is an energy jewelry and accessories brand that is captivated by the playful concept of "Adults' Playground." The brand aims to explore the enduring playfulness and fun that have remained vibrant beneath the surface of adulthood since childhood. In 2024, it was founded in London by the design duo Jojo Yue Zhou and Linbing Zhu, both graduates of Central Saint Martins.
Many of Jelly Muscle's stories are rooted in childhood memories - the earliest impressions of colour and form ofter stem from plastic toys of youth. These toys, with their diver shapes and vibrant colours, embody a playful and lively energy. At the same time, nature, the cosmos, and human life serve as key sources of inspiration for Jelly Muscle's creativity and imagination.
Their first collection is names as Star Dream Voyager. Through the transformation of classic footwear sponsored by Asics, and by employing techniques such as weaving and hand painting, the two designers injects their distinctive sense of humour into eco-conscious remade products. 3D printing technology extends the creations of Jelly Muscle's iconic character, the Corn Man, into wearable spaces across the body. From the warmth of handcrafted details to the integration of 3D printing, Jelly Muscle liberates traditional accessories from fixed contexts, unbound by materials and wearability. and redefines accessories as whimsical spaces where wearers can immerse themselves and explore.
.avif)
Jojo Yue Zhou co-founder/co-designer
Linbing Zhu co-founder/co-designer
Runway models, make-up artists, photography and videography are sponsored by Xiamen Fashion Week
Asics
Xiamen Fashion Week
Dumpty part of garments are sponsored by Dumpty
